A Place to Run Wild

The Wildwood Hotel recently opened in Snowmass Colorado—an adventurer’s playground, whether they come to ski the mountain slopes each winter or hike the beautiful, wildflower-covered trails in the summer. Building on an incredible brand identity designed by my colleague, Sunjoo Cho, I built these social media graphics and templates to help the brand come to life. I also helped to write some of the copy for these pieces.

I wanted to highlight Sunjoo’s fun brand patterns and rich color palette, along with modern and youthful design treatments that layered elements for a playful effect. I chose youthful stock imagery to represent the hotel’s target audience: adventure lovers who are young (or just young at heart,) wild, and ready to have fun with their friends in the mountains.

A big part of designing social media templates is making them user-friendly. I designed these with care so the end user would be able to quickly swap in images and content.