I’m a senior brand designer & creative strategist.
(Also: list maker, tea drinker, tree hugger.)
Self-portrait
Hi! I’m Bethany.
I build thoughtful brands that connect with people and drive results. I have 10+ years of experience in brand design and related disciplines at agencies, startups, and more. I believe that empathy is the key to great work, and collaboration makes everything better.
I’ve worked as a designer, writer, and creative strategist for many industries — including tech/SaaS, healthcare, luxury hospitality, real estate, nonprofit, and more. Design is my home base, but I bring a range of related skills (including project management, photography, and writing.)
Everything I do is rooted in strategy. Branding isn’t just about making things look good, it’s about connecting with your audience and supporting your business goals.
When I’m not at my desk, you can find me at a yoga class, hanging out with my cat (Whiskey), or doing interior design things as a hobby. I play a bit of guitar and sing sometimes, and other times I explore Michigan’s trails with a camera in hand. I’m committed to environmental action and advocacy for people on the margins. I love em dashes — and LinkedIn will never change that.
My Values
Growth Mindset
If I don’t know something, I can learn it. If someone gives me feedback, I’ll work on it. I believe in my capacity to evolve and grow.
Empathy First
I’m driven by empathy for the people I’m designing for and the team I’m working with. It makes me a better designer and human.
Excellence Always
I constantly want to make things better — my own work most of all. I’m probably tweaking my portfolio as you’re reading this.
Software & Skills
SOFTWARE & TOOLSFigma
Adobe Creative Suite (InDesign, Illustrator, Photoshop, Lightroom, Acrobat)
Asana (project management)
Basecamp (project management)
Canva
Google Suite
(Slides, Docs, Sheets, Forms)
Loom
Notion
Mailchimp
Microsoft Office Suite & Powerpoint
Squarespace
Salesforce dashboards
Teamwork (project management)
Wordpress
LEARNINGAdobe After Effects: motion, video, animation
Webflow University
Design SkillsArt direction
Accessibility: WCAG 2.1 guidelines
Advertising & marketing campaigns
Branding & identity design
Digital design
Event design & swag/merch
Illustration
Infographics
Marketing & sales collateral
Print design & pre-press
Production design
Slide decks & presentation design
UX/UI design
Web design & landing pages
More SkillsProject management
Creative & brand strategy
Photography
SEO strategy & technical SEO
Copywriting & creative writing
Brand naming
Social media management
Qualitative market & competitive research
Presenting & public speaking
CertificationsWebflow 101
Climate Reality Leadership Corps
Mental Health First Aid
Google certified
Semrush certified
