Specialist in design.
Great at these other things, too.

Brand & Graphic Design

My bread & butter. I’m an agency-trained branding and design expert with 10+ years of experience, happy to collaborate with a team or design whatever you need as a one-woman band, in any industry.

    • Over 60 brand concepts designed in 10+ years

    • 10+ industries including tech, real estate, hospitality, financial, small business, retail, healthcare, nonprofit, environmental, & more

    • Adobe Creative Suite (Indesign, Ilustrator, Photoshop, Lightroom, Acrobat)

    • Figma

    • Canva

Project Management

With 6+ years of PM experience, I’m meticulously organized. I keep projects on time, on scope, and on budget. I streamline budgets, project templates, and tech stacks like it’s my job.

    • 15+ client projects owned and managed

    • 25+ internal processes streamlined

    • 50+ SOPs, best practices, and training programs documented

    • 6+ years in project management and client relationship building

    • Asana

    • Teamwork

    • Basecamp

    • Monday.com

    • Trello

    • Smartsheet

    • Loom

    • Google Docs, Drive, Slides, Sheets

    • Agile Framework

Content Strategy

With a user-first perspective, I use proven methods to direct which channels, mediums, and topics you can leverage to reach your ICP. I help content go further with smart repurposing and distribution.

    • Content strategies developed for 3 clients & 1 in-house brand

    • Managed & mentored 2 content strategists & writers

    • 20+ training hours with Hubspot and Semrush content courses

    • Implemented new personas, ICP, content pillar, funnel, and buyer journey frameworks for 3 clients

    • Hubspot

    • Social media: Linkedin, Instagram, Facebook, Twitter/X

    • Wordpress

    • Semrush

    • Lucidchart

    • Google Docs, Sheets, Slides

Copywriting

I write engaging and SEO-informed website copy, ad campaigns, brand narratives, long-form content, and more — emphasizing brand voice and the buyer journey. I’ve written for B2B, B2C, & DTC.

    • Brand copy for more than 12 brands

    • Web copy for 5 brands in tech, industrial services, luxury hospitality, and personal injury law

    • Managed and mentored 2 content & copywriters and 1 content agency partner

    • Grammarly

    • Wordpress

    • Google Docs & Slides

    • Yoast

    • Adobe Creative Suite

Team Management

I lead with empathy and collaboration. I’ve managed and mentored a marketing team and partnerships with content writers, web developers, designers, and PPC agencies. People first, always.

    • 100% positive upward reviews from direct reports

    • Successfully helped hire, then trained and managed 2 in-house marketers

    • Mentored and helped train 2 junior designers

    • Managed comms and projects with 5 contract web developers, 4 agency partners for web dev, PPC, video, and content, and 2 graphic design contractors

    • Managed an event photography team of 4

    • Slack

    • Rippling

    • Loom

    • Zoom

Brand Strategy

I’ll help you identify your brand’s foundations, craft your core messaging, and discover opportunities to stand out in crowded markets. Brand strategy guides all my design & marketing decisions.

    • 100% positive feedback from brand strategy clients

    • 40+ brand guides designed and maintained

    • 3 years at a leading branding agency for hospitality, real estate, and F&B brands

    • 12+ brand strategy projects, including work for Marriott hotels (Autograph Collection & Tribute Portfolio,) Sheraton, Towneplace Suites, The Loren Hotel Group, and more

    • Adobe Creative Suite

    • Canva

    • Lucidchart

    • Market research tools

Search Engine Optimization

I help improve SERP rankings and domain authority scores through thoughtful SEO strategy and technical execution, both on- and off-page. I’m Semrush certified, Yoast trained, and a GSC fanatic.

    • Increased SERP rankings for 4 clients

    • Increased domain authority +5 over 6 months for a legal client

    • Optimized over 100 web pages using Yoast, Semrush, and Google Search Console

    • Semrush certified

    • Yoast

    • Screaming Frog

    • Google Search Console

Photography

I’ve been a photographer for over 15 years. I’ve photographed magazine features, corporate team headshots, and even led a photography team at a week-long event with 5,000+ attendees.

    • Photographed 10+ covers stories and interior features for an award-winning magazine

    • Photographed 16 events

    • Photographed corporate headshots for more than 50 people

    • 1 past blog feature on my work

    • Well over 10,000 photos taken for fun and creative expression in my lifetime :)

    • Canon 5D mk iii

    • Adobe Lightroom and Photoshop

    • Experience with Canon, Nikon, and Sony cameras

    • Digital and film mediums

Organic & Paid Social Media

I bring a background in organic social media strategy and management, content creation, and reporting. I’m also ad agency trained and I’ve led paid social campaigns on Linkedin and Meta.

    • Increased Instagram following by over 200% over the course of one year for a past employer brand

    • Increased social engagement metrics by 50% post rebrand launch for a former employer

    • Increased Linkedin following for business by 49% YOY (Q124 vs Q125)

    • Social media strategies developed & implemented for 5 brands

    • 10k monthly paid social ad spend managed

    • Linkedin

    • Instagram

    • Twitter/X

    • Meta/Facebook

    • Sprout Social

    • Hootsuite

    • Semrush social tools

    • Lucidchart, Google Sheets, Loom

Need my résumé?

Ready to go?

Me too! I’d love to hear from you. 

Need something else?

Let me know what creative service you’re looking for. If it’s not in my wheelhouse, I’ll refer you to someone I trust.

Quotes from Nice People ☺

“I don't have enough time to list out all the great things I could share about Bethany! During our time working together I was constantly impressed with not only her work ethic but her creative spark and PASSION for her work. Working with Bethany was always a pleasant experience as she led our marketing team.”

Amanda Z.

Marketing Automation Expert

“In addition to technical capability, Bethany meticulously organized our marketing assets and made it easy for everyone in the company to uphold our branding standards. She is an incredibly talented designer with an impressive portfolio. Any company looking to elevate and streamline their brand, look no further!”

Maisie R.

Customer success manager

“Bethany Roesler is one of the most dedicated, passionate and creative people I have ever worked with. She is the ideal teammate, and any team would be far better with her on it.”

Cassidy B.

Marketing Strategist

Direct Report

“Bethany is such a great coworker, and it's hard to really elaborate sufficiently just how great! So glad she is a part of the team.”

Chance H.

Salesforce Technical architect

“Bethany is a talented graphic designer who was great to work with on a vast array of projects: event promotion, email campaigns, social media ads, printed collateral, and landing pages that are visually appealing and effectively drive engagement. What sets Bethany apart is her ability to combine graphic design and marketing skills to create designs that not only look great, but also effectively communicate the intended message to the target audience. She is a true asset to any team looking for a talented graphic designer who can also contribute to the marketing strategy.”

Jessica S. 

VP of Marketing

Direct Manager

“I can't sing enough praises for Bethany Roesler and her design work. She easily adapts to brand needs and puts her own creative flair into it. 💚”

Angelica C.

Content marketer

CONTACT ME

CONTACT ME

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bethanyroesler