Paid & Organic Social Content for Growth Heroes
Design & strategy for demand gen and social platforms
Growth Heroes was barely active on social media when I joined, and wasn’t running any paid ads. As part of the rebrand I led, I oversaw the development of our marketing strategy — including both organic and paid social. I also designed the graphics and templates for easy production of new graphics in the future.
Services:
Creative direction
Social media content strategy
Demand generation strategy
Performance marketing design
Production design
Linkedin ad campaign
I designed a set of LinkedIn ads for a campaign targeting the company’s four main personas within its ICP. I also created the ad strategy and wrote the copy in partnership with Cassidy Belk, our content marketing strategist.
To create efficiencies, I set up user-friendly templates in Canva and ad guidelines so that anyone could easily produce more.
Organic social content
When I started at Growth Heroes, the brand was barely posting organic content on LinkedIn. As part of the new brand launch, I led a social media content strategy. I developed a “Meet the Team” series to highlight the team of experts and designed templates for easy production in Canva. Working with content strategist Cassidy Belk, I wrote half of the team’s bios and helped create a process for content production for each new hire. The series received the highest engagement metrics to date.
This work is owned by Growth Heroes.