Encamp’s Tier II Tour
Encamp is a tech startup that automates environmental compliance reporting for enterprises and other companies, including Tier II reporting. “Tier II” is a type of annual report that notifies officials and the public about potential hazards related to chemicals they use, store, and produce.
This stuff can get pretty technical and confusing. So during my time as the brand designer at Encamp, I wanted to maintain the fun, “approachable experts” vibe of the company’s branding. I designed the following branding and collateral for the Tier II Tour, a recent marketing campaign guiding EHS professionals through the rocky road of Tier II. The campaign included custom website landing pages, webinars, email sends, paid digital ads, branded email signatures, and company swag awarded in a giveaway to participants. I also designed assets for the intro of the webinar videos and provided art direction for our video editor alongside the Director of Marketing, Jess Engel.
Services:
Branding
Digital campaign design
Web landing page design
Merch/swag design
Wordpress admin
Custom Illustrations
Conceptually inspired by a road trip, I created a brand mark based on a 1960’s vintage bus in Encamp’s signature fun and bright illustration style. For this project, I created custom icons to add to Encamp’s existing brand kit — including a polaroid camera.
Under Construction
Under Construction
Please excuse this page! I’m tinkering away adding recent projects to the site.
Here’s a photo of my cat for your troubles.
This work is owned by Encamp.