Austin’s Natural Oasis

The Loren at Lady Bird Lake is the second location of The Loren, luxury hotels and residences inspired by the beauty of nature. With my team at The Gettys Group Companies, I helped create the Brand Concept, Brand Narrative, and design materials, and also served as project manager throughout the brand creation. Working from a gorgeous brand identity designed by my colleagues, Sunjoo Cho and Christine Knorps, I also designed some of the marketing and sales collateral for the brand—including this digital brochure. Below are select spreads from the design.

The e-book needed to feel luxurious and user-friendly, while highlighting the new hotel and its offerings. In addition to building the layout, I created the deck architecture and sourced stock imagery that fit with the realistic renderings of the space.

This was an incredible client and brand to work on! What I love most about The Loren is their new climate initiative, The Loren Roots Foundation, which will seek to make their properties go beyond carbon neutral status—to regenerating more than 50,000 biodiverse acres of land to consume at least 10 times the carbon dioxide their properties produce.