A Chic Mountain Getaway
The Embers Inn is a boutique hotel nestled within the Blue Ridge Mountains of Blowing Rock, North Carolina.
For the identity, I was inspired by the area’s hazy, blue mountains and lush forests. The logo features a hand-drawn typeface by James Coffman— a nod to the local artisan culture — and its shape mimics a mountain peak. Honoring its natural surroundings and inspiration, the branding utilizes a sustainable paper line made from natural materials like hemp and organic cotton.
I also wrote the brand narrative and personality profile for the hotel, describing the experience of being surrounded by nature and adventuring in the outdoors. I designed the identity concept shown to present alongside another option from my team, designed by creative strategist Christine Knorps. The client ultimately chose Christine’s concept to pair with the copy I created. All work is owned by The Gettys Group and clients.
Services:
Branding
Brand Identity Design
Copywriting
Brand Strategy
brand narrativeMountain magic
Nestled among the enchanting Blue Ridge Mountains, the charming town of Blowing Rock has long been a place where the mystique of nature is all around— in the romantic blowing winds, the cascading waterfalls, and the soft, hazy glow adorning the region’s vibrant mountains.
This magic is imbued throughout our chic hotel. Here, we believe in the splendor of simple natural beauty. We invite travelers to be swept up in nature, exhilarated by thrilling adventures and calmed by cool mountain air. After an adventurous day of hiking the nearby trails, driving down the scenic Blue Ridge Parkway, or crossing the iconic bridge at Grandfather Mountain, guests will find comfortable places to rest and share stories beside cozy indoor-outdoor fireplaces.
At our remote getaway, thoughtful service and elevated experiences make any journey worth every mile. Our specialty is refined, Southern hospitality with all the fixin’s. We delight in moments that make memories: friends lingering in hearty conversation over hearty cuisine at our restaurant, or families clapping along to high lonesome harmonies of a Bluegrass quartet on the patio. This is a place brimming with unforgettable, restorative experiences for guests to cherish during every stay and long after departure, until—as the legend of Blowing Rock goes—the mythical winds draw them to return.
This work is owned by The Gettys Group Companies and the client.