Brand Identity Concept for a Colorado Resort
Studio: The Gettys Group
An Elevated Mountain Hotel
Challenge:
The Viewline Resort is a new Marriott Autograph Collection hotel in Snowmass, Colorado. The developers came to The Gettys Group, a Marriott-approved agency partner, to develop the hotel’s branding.
Solution:
I helped create the brand strategy and narrative, identifying the hotel’s ‘60s-era history as a source of inspiration.
Then, I designed this brand identity concept with art direction by Branding Director, Jana Singer Arbogast. The concept is inspired by the area’s mountain landscape, the colors of the Maroon Bells Wilderness Area, and ‘60s retro details.
The logo mark features an abstract “V”, reminiscent of the sun setting over a mountain landscape.
Results:
The clients ultimately chose to combine the abstract landscape artwork from my concept with work by my colleague, Christine Knorps, creating a beautiful final identity.
Services:
Brand Identity Design
Brand Strategy & Narrative
Print & Digital Collateral
This work is owned by The Gettys Group Companies and the client.