Blaze by Encamp: A Virtual SaaS Event
Designing a digital campaign
Challenge:
Encamp is an environmental reporting software. In 2022, they hosted a one-day virtual event called Encamp Blaze. The event featured leading EHS professionals from the United States EPA, Amazon, Domino’s Pizza, and more.
We needed to quickly create event branding, a website landing page, social graphics, and LinkedIn Paid Ads.
Solution:
As the only in-house brand designer, I designed the event identity, Goldcast event website landing page, Linkedin ad graphics, and organic Linkedin speaker graphics in one day.
Results:
Normally, this is where I’d like to talk about performance metrics! Unfortunately, I was impacted by Encamp’s third round of layoffs before this event happened and did not get to collect data. If you’d like to see an example of another successful event I designed for Encamp, please take a look here.
Services:
Event Branding
Website Design
UI/UX Design
Art Direction
Social Media Graphics
Linkedin Ad Graphics
Event Logo & Brand Identity
I whipped up a logo using the brand’s secondary typeface, Plex Sans, and a simplified version of a fire icon from the brand’s iconography kit.
A series of gradients feature vibrant orange and blue hues from the brand’s color palette.
This work is owned by Encamp.